Scaled a unified commerce ecosystem for ExxonMobil, driving a 22% increase in new customer acquisition and consolidating fragmented legacy operations across 100+ global markets.
Market Scale
100+ Nations
Unified Governance
Business Growth
+22% YoY
Digital Acquisition
Operational Lift
-40% Latency
Order Processing
Leadership
UX Lead
Cross-Functional (Team of 15)
ExxonMobil faced a critical defensive challenge: regional fragmentation and manual "back-office" bottlenecks were slowing time-to-market. The mandate wasn't just a UI refresh; it was a total re-engineering of global commerce operations to mitigate risk and enable rapid regional scaling.
Navigated complex tax laws and localization requirements for 25+ languages, ensuring zero-fault tolerance for high-stakes transactions.
Integrated "Context-Aware" safeguards to prevent costly ordering errors in B2B transactions, a core requirement for JPMC-scale environments.
At the heart of the platform was a rigorous back-office rules engine. We transformed complex, manual approval workflows into a streamlined digital experience.
Consolidated 15+ disparate data streams into a single "Command Center" for regional order analysts, reducing cognitive load.
Empowered branded wholesalers and distributors to manage billion-dollar accounts with zero internal friction.
Example of High-Density Operational Dashboard for Order Analysts.
Managed a cross-functional team of 15+ designers and researchers. My focus was establishing a Global Design System Governance that balanced regional autonomy with brand fidelity.
Integrated accessibility from day one, ensuring the platform met global compliance standards—a non-negotiable for enterprise banking.
Reduced front-end development debt by 30% through atomic design tokens and a rigorous bridge between UX and Engineering.
Engineered UI frameworks that adapted dynamically to right-to-left languages and varied regional tax regulations.
By shifting the focus to Business ROI and Systemic Scalability, we delivered a commerce infrastructure that remains the global benchmark for ExxonMobil today.
22%
Acquisition Lift
Attributed directly to unified digital onboarding.
40%
Operational Savings
Reduced back-office latency through automated validation.
Due to the sensitive nature of global energy operations and internal JPMC compliance, the full strategy deck is available upon request for qualified inquiries.
Estimated Response: < 24 Hours