UX Design Leader / Enterprise Product Strategy
I lead design for complex products — aligning people, platforms and measurable outcomes.
11+ years across enterprise fintech, SaaS infrastructure, global commerce and AI-native products. I connect product strategy, design systems, workflow architecture and engineering delivery to make difficult experiences clearer, safer and more effective.
Recent work with ExxonMobil · Standard Chartered · Tata Digital · Couchbase
- Years in UX and product design
- 11+
- Years in UX and product design
- Designers and researchers led in a global matrix
- 15+
- Designers and researchers led in a global matrix
- Markets on platforms I helped shape
- 100+
- Markets on platforms I helped shape
- Domains: fintech, SaaS, commerce, industrial, AI
- 5
- Domains: fintech, SaaS, commerce, industrial, AI
Selected work
Complex products, shipped at scale.
Global Energy Commerce OS
ExxonMobil · Deloitte Digital
- Challenge
- Regional back-office workarounds were slowing every order and every new market launch.
- Outcome
- A configurable rules engine replaced country-by-country builds across 25 languages.
- Role
- Lead UX Architect · Cross-matrix design lead
Corporate Digital Banking
Standard Chartered Bank
- Challenge
- Treasurers exported statements to spreadsheets to see their own global cash position.
- Outcome
- A unified treasury view and a clearer maker/checker flow cut approval cycle time.
- Role
- Lead UX Strategist · Systems Architect
Tata Pay UPI
Tata Digital · Tata Neu
- Challenge
- Users judged every payment screen against their bank app, and failures felt like app crashes.
- Outcome
- Intent-led navigation and clear failure states reduced payment steps by about 42%.
- Role
- Senior UX Designer · FinTech Lead
Capella App Services
Couchbase · Capella
- Challenge
- Setting up edge sync took weeks of manual DevOps work and scripts.
- Outcome
- A guided console moved integration from weeks to minutes for standard setups.
- Role
- Acting VP / Head of Design
Couchbase Day 0
Couchbase · Capella DBaaS
- Challenge
- New admins dropped off during cluster setup before ever running a query.
- Outcome
- Fewer setup gates and guided first steps brought first query under five minutes.
- Role
- Senior UX Designer / Manager
Automotive WMS
Automotive parts distribution
- Challenge
- Receivers could not see container contents before arrival, and QA checks stalled lines.
- Outcome
- Field-led design cut scan errors while keeping the AS400 backend in place.
- Role
- Lead UX Designer · Systems Architect
What I'm building · Early-stage
DesignForge AI
An independent 0-to-1 product exploring one editable source for design, prototypes and code. A working editor prototype is live; the rest is specified in a public wiki, with every capability clearly labelled built, specified or planned.
Approach
Systems over screens. Impact over aesthetics.
- 01Signal
- 02Insight
- 03Options
- 04Decision
- 05Trade-off
- 06Outcome
Vision & strategy
Turning business goals, user problems and regulatory constraints into a clear product direction.
People & craft
Leading matrix teams, setting critique rituals and raising the quality bar across regions.
Design operations
Design systems, governance and review gates that keep quality intact through engineering delivery.
7 case studies in this portfolio.