Orchestrating Global
Energy Commerce.
Scaled a unified B2B commerce ecosystem for ExxonMobil across 100+ nations. Defended market share and eradicated regional back-office bottlenecks by designing an automated business rules-engine with zero-fault tolerance for high-stakes multinational transactions.
Defending Market Share Through Digital Agility.
ExxonMobil faced a critical defensive challenge: regional fragmentation and manual "back-office" bottlenecks were significantly slowing time-to-market. Branded wholesalers and distributors operated under disconnected procurement tools, creating manual friction that threatened billions in annual commerce.
The mandate wasn't merely a UI refresh. It was a comprehensive re-engineering of global commerce operations: standardizing complex regional tax jurisdictions, right-to-left localization, and order approval workflows into a single responsive digital platform.
Cross-Border Compliance
Navigated dynamic tax laws and localized customs protocols across 25 languages, ensuring 100% adherence to international fuel distribution standards.
Risk Safeguards
Engineered context-aware validation gates preventing multi-million dollar volume mismatches and inventory routing errors before order confirmation.
Operational Command Center Interface
The Rules Engine: Automating High-Value Logic
At the heart of the platform was a rigorous back-office rules engine that transformed manual multi-stage approval processes into a continuous, real-time experience.
High-Density Command Center
Consolidated 15+ disparate ERP and logistics data feeds into a unified console for regional order analysts, cutting cognitive overload by over 50%.
Automated Self-Service
Empowered international distributors to manage billion-dollar wholesale contracts, contract balances, and carrier nominations autonomously.
Localization & RTL Architecture
Built dynamic layout primitives that mirrored interfaces seamlessly for right-to-left scripts (Arabic, Hebrew) while maintaining component fidelity.
User Journey & Process Orchestration
Mapping buyer, distributor, and compliance manager touchpoints across order stages.
Global Information Architecture
Modular taxonomy accommodating varying regional product catalogues and tax guidelines.
Establishing Global Design Governance
Directing a team of 15+ product designers and researchers across international hubs. Aligned Deloitte engineering and ExxonMobil product leadership through a unified design system.
Inclusive Compliance
Mandated accessibility standards from day one, ensuring the platform met global compliance across touch devices and desktop consoles.
Handoff Efficiency
Bridged design to front-end development using tokenized specs, eliminating 30% of engineering rework cycles during sprint delivery.
Responsive Parity
Designed unified experiences scaling from mobile phones on refinery docks to triple-monitor trading desk arrays.
The Deployed Platform
Delivering Commercial ROI
By shifting from isolated screens to systemic workflow scalability, the commerce infrastructure established a new global operational benchmark for ExxonMobil.
Digital Acquisition Lift
Directly attributable to intuitive digital onboarding and unified multi-lingual self-service capabilities.
Operational Cost Savings
Reduced back-office latency and human error rates through automated validation and real-time ERP sync.
Tata Pay · UPI Payments Ecosystem
Tata Neu · FinTech Architecture · +40% Adoption
